Emirates Telecommunications Corporation - Etisalat

Marketing Department, HeadOffice, Abu Dhabi, United Arab Emirates

December 1996 to Present

Advertising Executive

I am responsible to:

· Coordinate with Product and Marketing Managers for all advertising requirements and help them in marketing their brands.

· help the advertising agencies in understanding all telecom product/services

· ensure correct identification of target audience and Single Minded Proposition.

· deliver a high standard of creativity and efficiency in all the marketing communication.

· provide a consistent and thematic platform for all the promotional efforts.

· vet the work thoroughly prior to submission to management.

· prepare and submit advertising plan for each section, .

· identify and recommend traditional and non-traditional media .

· conceptualize the ideas and brief the advertising agency for media pre-requisites along with proper logistical support.

· evaluate visuals thoroughly for press ads and storyboards for TV commercials, and scripts for Radio commercials to ensure their effectiveness and accuracy.

· select models, voiceovers and locations.

· select local and international media which includes Newspapers, Trade magazines, TV/Radio channels, Cinema, In-flight video, In-flight magazines, Airport Signs, MUPIs, etc.

· control production schedule and following up with the advertising agency to release a campaign on time.

· control an advertising budget for each section in the marketing department.

· prepare monthly / quarterly advertising expenditure/activity report.

· assist Public Relations Department in preparation of In-house magazines (Al Tawassul and Marketing Update), fliers, press releases, display boards, danglers, brochures, application forms for all products and services to support our campaign and other sections

closely monitor the impact of the promotional campaign.

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Instaphone Pakistan Pvt. Ltd.

Marketing Department, HeadOffice, Karachi, Pakistan

December 1993 to October 1996

Marketing Services Executive

My responsibilities were to:

create and implement business plans to generate revenues exceeding corporate goals.
develop marketing literature and supervising in preparation of monthly in-house magazine ‘Instaphone Progress Update’.
organize wireless telecom exhibitions.
identify target market and prepare advertising plans.
accordingly with the help of Product Managers.
coordinate with an advertising agency to prepare promotional strategies.
plan, set-up and organize timely press conferences, parties, get-togethers and publicity campaigns.
making full use of various tools of media, in order to publicize and keep the organization, it’s policies and it’s various activities in the public eye constantly.
devise unique promotional campaigns for brand building. (To attract the viewers’ to watch the different television programs made by the production house/channel).
arrange press interviews with the top managers of the organizations, the producers, directors and stars of the various programs made by the organization.
answer all press queries
plan media.
make proposals/presentations to craft an event.
work on the entire look of the event right from designing.
of the sets to the designing of the entire flow of the event.
handle the pre and post event publicity using all possible tools of publicity.
get the production on the floor successfully.

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Asiatic Advertising & Marketing

HeadOffice, Karachi, Pakistan

October 1989 to
July 1993

Senior Account Executive

My responsibilities were:

·        Complete Client Servicing

·        Coordination between client and agency to provide the best in ATL and BTL.

·        Development of creative, media and research strategies.

·        Recommend the best media opportunities available.

·        Making presentations for new accounts

·        Preparation of contact and status report for existing clients on a regular basis.

·        Organize Exhibitions or participation in all major exhibitions in country and abroad

·        All PR activities whether it’s a launch or a regular promotion.

During the above tenure with Asiatic Advertising and Marketing, I successfully handled the following clients:

·        Goldstar Pakistan - Agents for Goldstar Home Appliances

·        Jaffer Brothers Limited - Agents for DELL and Novell and Nikon Cameras.

·        English Biscuits Manufacturers
Pak Electrons Limited - Manufacturer of PEL Refrigerators, Airconditioners and Deep Freezers.

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